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In this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy!
- Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
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🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
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💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
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🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
Chapters:
00:00 Introduction to Auto Created Assets
00:14 Meet Maximilian: Senior Digital Growth Strategist at Google
03:08 Maximilian's Journey to Google
07:28 The Role of a Senior Digital Growth Strategist
10:25 Importance of Fundamentals in Google Ads
13:55 Advanced Strategies and Common Pitfalls
17:09 The Impact of AI and Automation
22:01 Beyond Google Ads: Holistic Business Growth
27:08 Evolving with Google Ads Automation
27:21 The Rise of Smart Bidding
28:14 Trusting Industry Changes
29:56 The Importance of Experimentation
32:18 Working at Google: Insights and Experiences
36:17 Future Trends in PPC and AI
44:53 Rapid Fire Questions
48:43 Final Thoughts and Advice for PPC Experts
50:16 Closing Remarks and How to Connect
