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Cindy Ebner runs the PPC department at a German search marketing agency working with finance and insurance clients. Three people, a lot of accounts, and no plan to hire — because AI agents took over most of the execution.

I sat down with her to go through the whole journey. She started in SEO on the content side, taught herself Google Ads on the job, and had never touched a terminal before last November. Now her team builds campaigns in minutes, runs audits with agents, and every specialist owns their own clients end to end.

We covered how she got there, what her week actually looks like now, what her team does differently, and the mistakes that cost her when she trusted the output too quickly.

What we get into:

✅ The one week her founder gave the whole team to do nothing but play with ChatGPT, and the prompt book that came out of it

✅ How campaign build time went from 8 hours to 6, to 3–4, to minutes

✅ The setup wall: "what is a terminal, and why can't I just use the app?"

✅ Turning SOPs you already have into skills your agents can run

✅ Her Monday planning skill: inbox plus Trello in, a finished team board out, 20 minutes later

✅ Why she blocks one hour a week just to develop her setup

✅ How the strategist/executor split disappeared, and what it did for her team's confidence in client calls

✅ The services they can offer now that they couldn't before: tracking, CRO, landing pages, offers, and AI Overview visibility

✅ What went wrong when she sent an agent's output to a client without checking it

✅ How careful to be with write access to a live account

✅ Her advice if you're curious about agents but not convinced yet

Timestamps:

00:00 Intro: who Cindy is and why she's on

00:50 From SEO content to running the PPC department

02:10 Three people on PPC, and why they didn't have to hire

03:10 The week her founder told the team to stop working and play with ChatGPT

05:20 Prompt books, SOPs, and presenting the process at OMR

07:10 Building their own campaign setup tool with Make and n8n

08:50 8 hours, then 6, then 3–4, then minutes

09:30 The Mike Rhodes video that made her buy the course on the spot

10:30 "What is a terminal?" — getting through the setup

11:30 Turning existing SOPs into skills

12:50 Building skills from The PPC Hub knowledge base

13:20 Friends of Search, and the full circle moment with Bob

15:00 What she'd say to anyone who thinks they're not technical enough

16:20 Why it never stops: new capabilities every week

17:40 A sneak peek at her PPC Summit talk

18:05 The Monday planning skill: email, Trello, and a finished board

20:00 Morning and evening check-ins with her setup

20:15 Block one hour a week to develop your own OS

21:10 The skills they use daily, and why the tracking specialist changed client conversations

21:50 The sanity check: nothing slips through anymore

23:10 The strategist vs executor split is gone

26:35 How the team took it, and how Jenny went from avoiding calls to leading them

28:55 Why the person doing the work should be the person on the call

29:25 New services they can sell now: tracking, CRO, landing pages, offers, GEO

32:40 The struggles: over-trusting the output, and the CTA that was actually there

34:20 Write access to a live account, and starting soft with negative keywords

35:30 Why long sessions produce more mistakes, and why dry runs matter

36:40 Advice if you're curious about agents but skeptical

38:50 Where to find Cindy

Cindy is speaking at The PPC Summit in Lisbon next month, where she's showing a full week inside an AI-first agency. She's also happy to be a sparring partner if you're getting started — find her on LinkedIn.

Follow Cindy: https://www.linkedin.com/in/cindy-ebner-479327153/

The PPC Summit, Lisbon: https://www.theppcsummit.com

The PPC Hub: https://www.ppcmastery.com/hub