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In this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results.

Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

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🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

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Chapters

00:00 Introduction to Data Visibility and Collaboration

00:30 Welcome to the PPC Mastery Podcast

00:43 Guest Introduction: Dianta van Serksen

01:12 SEO and Google Ads Synergy

01:48 Dianta's Career Journey

03:15 In-House vs. Agency Experience

04:50 Breaking Down Silos in Digital Marketing

06:27 Combining SEO and SEA Data

09:35 Practical Collaboration Tips

17:18 SEO Fundamentals for Google Ads Specialists

27:21 Impact of AI on SEO and SEA

34:24 Final Thoughts and Key Takeaways

38:19 Closing Remarks and Contact Information

38:52 Podcast Outro and Additional Resources