The PPC Mastery Podcast - S01 / E36

How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36

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Kat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP.

Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/


🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 


🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

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Chapters

00:00 Introduction and Guest Welcome

01:05 The Journey of House of Performance

02:23 Building a Unique Company Culture

05:53 Challenges and Growth

09:02 Team Dynamics and Client Relationships

17:25 Future Goals and Reflections

22:37 Firing a Difficult Client

23:13 Addressing Burnout in the Industry

24:31 The Importance of Curiosity and Perseverance

27:02 Specialization in Digital Marketing

28:38 Balancing Work and Family Life

32:05 Rapid Fire Questions

38:53 Final Thoughts and Takeaways

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About The PPC Mastery Podcast

Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.

Presented by Bob Meijer & Miles McNair — founders of PPC Mastery

Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.

Whenever you're ready, here's how we can help you:

Join our free Discord community here: https://www.ppcmastery.com/community 

Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog 

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